Aether is a new LA-based outdoor company. Two former filmmakers and outdoor sport enthusiasts decided to design a clothing line that combines style and function. They felt they could either go to the obvious performance-driven clothing lines, thus sacrificing design and style, or shop the more aesthetically pleasing lines and sacrifice performance. So they decided to design a clothing-line that could satisfy their needs, and made one that provides both qualities.Besides: they run a pretty neat website, with some amazing photographs on it.
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